About Nature's Bowl

UK's Trusted Raw Dog Food Calculator

Our Story

Nature's Bowl was founded by a group of UK dog owners who became passionate about species-appropriate nutrition for their beloved pets. Frustrated by confusing portion guides, conflicting advice from different raw feeding communities, and the lack of reliable tools, we decided to take action.

We built a free, science-backed raw dog food calculator to help every UK dog owner feed with confidence. Whether you follow the PMR (Prey Model Raw) approach—feeding whole prey animals and whole prey items—or the BARF (Biologically Appropriate Raw Food) model with added vegetables and supplements, our calculator supports both methods with equal expertise.

Our mission is simple: remove the guesswork from raw feeding and empower dog owners to make informed nutritional choices for their pets. Learn more on our blog for expert guides.

Our Mission

Making raw feeding accessible, affordable, and easy for every dog owner in the UK. No subscriptions, no paywalls — just accurate calculations based on proven nutritional models and veterinary science.

What Makes Us Different

100% Free Forever

No hidden charges. No premium plans. Pure, unlimited access to our calculator.

UK-Focused Guidelines

Built for UK dogs using locally sourced raw food data and regional best practices.

Both BARF & PMR Models

Support for both Biologically Appropriate Raw Food and Prey Model Raw feeding approaches.

Trusted by 10,000+ Owners

Join thousands of UK dog owners who rely on Nature's Bowl daily.

Meet Our Team

Three healthy dogs with shiny coats in a sunny British garden

We're a small, passionate team of raw feeders, canine nutrition enthusiasts, and web developers based across the UK. Every member of our team has a dog at home, which means we understand your challenges firsthand. We're committed to keeping Nature's Bowl free, accurate, and continuously improved. For questions, please contact us.

We're also guided by recommendations from organisations like the Pet Food Manufacturers' Association (PFMA) and the British Veterinary Association (BVA).

Ready to Calculate?

Try our free raw dog food calculator and get started with confidence.

Try Our Free Calculator